Never fight 5 other contractors for the same homeowner.
$1.2M+
Pipeline
Generated monthly across our partner network.
Powering Customer Acquisition For:
Roofing
Gutters
Windows
Water Filtration
Walk-in Tubs
Flooring
Siding
Door
Basement
Kitchens
Roofing
Gutters
Windows
Water Filtration
Walk-in Tubs
Flooring
Siding
Door
Basement
Kitchens
Everything You Need to Scale Predictably
A complete performance-based acquisition system that delivers qualified leads to your CRM.
Multi-Channel Paid Ads
Targeted campaigns across Meta, Google, and TikTok optimized for qualified lead generation.
High-Converting Landing Pages
Custom-built pages designed and optimized specifically for your target audience.
Geo-Targeted Audience
Precision targeting by location, demographics, and intent to reach your ideal home improvement customers.
Real-Time CRM Delivery
Qualified leads delivered instantly into your sales system with full context and notes.
Monthly & Weekly Reporting
Regular reports on lead volume, campaign performance, and delivery metrics with complete transparency.
Continuous Optimization
Ongoing A/B testing and campaign refinement to maximize lead quality and reduce acquisition costs.
Simple, Transparent Pricing
Pay only for qualified leads that meet your criteria. No hidden fees, no surprises.
Starter
$100-200
Per qualified lead
This plan includes:
50-100 leads/month
Basic qualification
Email delivery
Monthly reporting
Growth
$75-150
Per qualified lead
This plan includes:
100-999 leads/month
Advanced qualification
CRM integration
Weekly reporting
Priority lead routing
Enterprise
Custom
Volume pricing available
This plan includes:
1000+ leads/month
ZIP specific breakdown for your campaigns
Dedicated traffic team
Weekly & monthly reporting
Custom qualification criteria
Dedicated account manager
Most Popular
14-Day ROI Guarantee
If we don't deliver qualified leads that meet your criteria within the first 14 days, you don't pay.
The People Driving Your Success
A team of performance marketers, analysts, and growth specialists focused on delivering measurable results for our partners.
Myroslav
Chief Business Development Officer
Drives company growth by building strategic partnerships and identifying new business opportunities while strengthening relationships with key clients and markets.
Kate
Head of Performance Marketing
Leads performance marketing strategy and campaigns, focusing on data-driven growth, optimization, and maximizing return on advertising spend.
David
Head of Traffic Quality & Analytics
Leads traffic quality control and analytics processes to ensure reliable data, optimize acquisition performance, and improve overall marketing efficiency.
Sofiia
Partnership Success Manager
Helps partners grow and succeed by maintaining strong relationships, supporting collaboration, and ensuring smooth ongoing cooperation.
Dana
Partnership Success Manager
Supports partners in achieving long-term success by managing relationships, optimizing collaboration, and ensuring smooth communication and growth.
What Our Partners Say
+215% qualified leads
"We doubled our booked appointments in 3 weeks — without changing our ad spend."
Mike J.
Roofing Company
32% faster close rate
"Finally a partner whose incentives align with ours. Only paying for qualified leads changed everything."
Sarah M.
Regional Flooring & Hardwood Provider
48% lower cost per lead
Within the first month, our pipeline was fuller than it had been all quarter. The leads actually pick up the phone
Jason R.
Windows & Siding Contractor
3x booked appointments
"We stopped wasting budget on shared leads. Every lead Pinecone sends is ours alone — and the close rate proves it."
Amanda K.
Kitchen & Bath Remodeling Company
Ready to Transform Your Lead Generation?
Start your 14-day pilot program. Book a demo and see qualified leads flowing into your CRM.
We'll contact you within 24 hours to schedule your demo
Dana
Partnership Manager at Pinecone Leads
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Frequently Asked Questions
Everything you need to know about our home improvement lead generation process.
Which home improvement verticals do you work with?
We specialize in home improvement lead generation across Walk-in Showers, Windows, Roofing, Gutters, Water Filtration, Walk-in Tubs, Flooring, Siding, Doors, Basement, and Kitchen Remodeling. Our campaigns are tailored to each vertical's unique customer profile and buying journey. Each vertical gets its own landing pages, ad creatives, and qualification criteria — because a roofing customer's decision process is fundamentally different from a kitchen remodel buyer's.
How long does it take to launch my first home improvement campaign?
Most home improvement campaigns launch within 5-14 days. This includes audience research, creative development, landing page setup, and CRM integration. We prioritize speed without sacrificing quality. Once live, most partners see their first qualified leads within 24-48 hours of campaign launch.
What qualifies as a 'qualified lead' for home improvement services?
A qualified lead meets your specific criteria including service area, project type, homeownership status, and timeline. We work with you to define these parameters before launching, ensuring every home improvement lead matches your ideal customer profile. Typical qualification filters include ZIP code, project budget range, and homeowner verification — resulting in 15-25% close rates for our exclusive leads, compared to 3-8% industry average for shared leads.
Which advertising platforms do you use for home improvement leads?
We run multi-channel campaigns across Meta (Facebook/Instagram), Google (Search & Display), and TikTok. We allocate budget dynamically based on where your ideal home improvement customers are most responsive. You pay zero ad spend — we cover 100% of the media buy and charge only per qualified lead delivered.
How are home improvement leads delivered to my team?
Leads are delivered in real-time (under 1 second) directly into your CRM with complete qualification notes, contact details, and project specifics. We integrate with most major CRM platforms including HubSpot, Salesforce, and custom systems. Speed to call matters partners who contact leads within 5 minutes see 3–5x higher conversion rates.
What's included in the home improvement campaign reporting?
You receive weekly and monthly reports covering lead volume, delivery metrics, and campaign performance. Enterprise clients also receive ZIP-specific breakdowns for geographic insights into their home improvement campaigns. All reporting is fully transparent — you see exactly how many leads were delivered, their qualification status, and campaign-level performance metrics.
What if home improvement leads don't meet my qualification criteria?
We stand behind our 14-Day ROI Guarantee. If leads don't meet your agreed-upon criteria, we'll replace them at no additional cost. Your success is our success — we only win when you do. In practice, our qualification accuracy rate exceeds 90%, and disputed leads are reviewed and replaced within 48 hours.
What results can I expect from working with Pinecone Leads?
Most partners see measurable results within the first 2-3 weeks. Recent examples include: a roofing company that saw a 215% increase in qualified leads, a regional flooring provider with a 32% faster close rate, a windows & siding contractor who achieved 48% lower cost per lead, and a kitchen & bath remodeling company that tripled their booked appointments. Results vary by vertical, service area, and sales team responsiveness, but our exclusive lead model consistently outperforms shared lead sources.
What's the difference between shared and exclusive home improvement leads?
Shared leads are sold to 3-5 contractors simultaneously. They're cheaper per lead ($20-$50), but you're competing with other companies calling the same homeowner, which drives close rates down to 3-8%. Exclusive leads go to one contractor only. At Pinecone Leads, 100% of our leads are exclusive — you're the only one calling. Our partners consistently see 15-25% close rates on exclusive leads, making the total cost per closed deal significantly lower than shared alternatives.
Do you work on a pay-per-lead basis?
Yes — Pinecone Leads operates on a pure pay-per-lead model. You pay a fixed price per qualified lead, with zero ad spend risk, no management fees, and no long-term contracts required. We invest in the media buy ourselves and only charge when we deliver a lead that meets your agreed-upon qualification criteria. This performance-based approach means our incentives are fully aligned with yours — we only succeed when you get real results.
How much do home improvement leads cost?
Home improvement lead costs depend on your plan and volume. Our Starter plan runs $100-$200 per qualified lead (50-100 leads/month), the Growth plan is $75-$150 per lead (100-999 leads/month), and Enterprise clients get custom volume pricing for 1,000+ leads/month. Every lead is 100% exclusive — we never sell the same lead to multiple contractors. This typically delivers 2-3x better ROI compared to shared lead providers, despite the higher per-lead cost.